Addressing a group of friendly shareholders is one thing; answering questions to a pack of news-hungry reporters is something quite different. Speaking to the media is a specialized skill that requires training.

Through a unique and unusual partnership, Era works with leading media consultants to provide clients with top-notch media training sessions. Dynamic, one-on-one coaching as well as group workshops are employed to train our clients on both interviewing and messaging techniques. Our training sessions are practical, memorable, and above all hard-hitting.

The trainers have all worked directly with the media, often holding senior positions at media-related companies. They come to the sessions with an in-depth understanding of our client’s business as well as the media industry. They guide the participants through the minefields of difficult questions, helping them anticipate some of the real-life situations and challenges that they may face when dealing with the media.

Whether dealing with a prime-time interview or the annual stockholder meeting, our trainers will provide our clients with the important communications skills they need to deliver their message successfully.

Media Training should be conducted prior to:

Press conferences Technical conferences Interviews Speeches Stockholder meetings Company announcements