| HP AiO TITU Channel Event |
 Client: |
HP |
| Category: |
Other Events |
| Time: |
Jan. 25, 2003 |
| Venue: |
Nova Computer Square |
| Description
: |
Event Objectives:
*To fully utilize the potential high sales period prior
to Chinese New Year, HP held this channel event as a way
to raise customer awareness and boost sales.
*To extend TV media exposure.
*To enable a better understanding of the HP AiO printer
through a face-to-face product introduction and demo.
Media exposure list
| Media Type |
Exposure Amount |
| TV |
6 |
| Daily Newspapers |
7 |
Weeklies
|
3 |
| Online media |
27 |
| Total |
43 |
|
|
|
Ogilvy
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