| WUXI TECO Electric & Machinery
Co., Ltd. Launch |
 Client: |
TECO |
| Category: |
Other Events |
| Time: |
March 18, 2003 |
| Venue: |
China WUXI |
| Description: |
Extending its global brand position into the Mainland
China market has been set as TECO’s main goal. In
an effort to start the ball rolling, TECO planned a factory-opening
event in Wuxi. Era created the complete presentation idea,
fine-tuned the key messages and orchestrated the overall
theme of the event. Era designed and arranged the opening
ceremony and organized a factory tour, to which local
media and VIPs were invited. In the afternoon, Era arranged
a side tour to the nearby Tai Lake area for the Government
officials and other VIPs, combining local cultural flavor
into the itinerary for TECO and its VIP guests. As a result,
TECO earned a great deal of praise and appreciation from
the attendees. The well-arranged schedule also offered
the VIPs an important insight into the working dynamics
of TECO. |
|
|
Ogilvy
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