On March 18, 2003, Dell Computer launched the Latitude D Family, its latest Intel-based laptop computer. The Latitude D Family includes the latest in mobile computing technology from Intel, Pentium-M and Centrino. Dell is the first PC Company to launch new products containing this latest technology.

The Latitude D Family launch was part of an integrated marketing campaign consisting of a customer seminar, press conference, and a series of product reviews. Through comprehensive planning and precise implementation, Era successfully helped Dell generate valuable customer leads, more than 70 news clippings, and 4 positive product reviews.