HP Consumer New Product Training in Spring 2003
Client: HP
Category: Major Launch
Time: Taipei : April 18, 2003
Taichang : April 22, 2003
Kaoshiuang : April 23, 2003
Venue: Taipei : Agora Garden
Taichang : The Landis
Kaoshiuang : Howard Hotel
Description : Objective:
* New product launch
* New product skills and information sharing
* Strengthen the HP brand and image
* Increase interaction between HP vendors and channel partners


Content:
* Training session
...-Introducing new HP products
...-New product launch, including information and skill sharing
* Product demonstration
...- 9 on-site demonstrations offering an opportunity for increased interaction between HP vendors and channel partners.
...- The decoration design of the demonstration area was created so that the audience could easily identify the HP promoter’s site.
* Quiz and reward
* Booth exhibition lucky draw

Attendee rate: The three events all reached 80% attendance, especially in Taipei where we achieved a 180% attendee rate.
Questionnaire return rate: The average return rate for the three events was 66%.