Objective:
* New product launch
* New product skills and information sharing
* Strengthen the HP brand and image
* Increase interaction between HP vendors and channel
partners
Content:
* Training session
...-Introducing new HP
products
...-New product launch,
including information and skill sharing
* Product demonstration
...- 9 on-site demonstrations
offering an opportunity for increased interaction between
HP vendors and channel partners.
...- The decoration design
of the demonstration area was created so that the audience
could easily identify the HP promoter’s site.
* Quiz and reward
* Booth exhibition lucky draw
Attendee rate: The three events all reached 80% attendance,
especially in Taipei where we achieved a 180% attendee
rate.
Questionnaire return rate: The average return rate for
the three events was 66%.
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