HP IPG launched its first color laser printer targeting professional business users in a press conference held at the Taipei Far Eastern Plaza Hotel. Apart from the product launch, the press conference also emphasized HP’s cost-effective pricing. and its market leadership during the ice-breaking ceremony.

In order to attract the media and create more news angles, Era worked out the new angle of digital content under the government policy and succeeded in extending the talking points to not just focus on the new product introduction only. At the same time, Era also invited celebrities, who have had the experiences of using HP Color LaserJet 1500L, to attend the press conference and to share their success stories and testimonials.

The press conference was attended by 46 reporters from a variety of media sources. Era successfully assisted our client in highlighting the new issue of color printing in the market and generated a total of 55 news clippings.