In order to create the atmosphere of “home digital entertainment” and demonstrate how NVIDIA’s products allow consumers to enjoy the ultimate digital media experience, the venue is divided into “stage area” and “exhibition area.” Stage area is divided into three themes: work, home and entertainment. NVIDIA not only can help to maximize working performance, but also provide cinematic graphics for home entertainment.

In the exhibition area, NVIDIA not only demonstrate top-to-bottom graphics cards from its partners, but also unveils its new product line GoForce, one that leverages the strength of mobile technology from its newly acquired company, MediaQ. NVIDIA also demonstrates 20 motherboards adopting its platform processor nForce3 supporting AMD’s new Athlon 64 processor. To show its complete efforts for digital entertainment, NVIDIA also introduces its proprietary entertainment software, ForceWare. This intuitive software helps users to enhance their digital media experience.

The press conference successfully positioned NVIDIA as an innovative graphics leader in the digital entertainment market. The event attracted a large media audience, a total of 96 Taiwan media and 59 foreign media from all over the world were in attendance. Furthermore, a hundred NVIDIA partners attended the event to show their support. As a result, there were a total of 53 positive clippings exposures generated by the Taiwan media alone, and plenty of other exposures in the Asia-Pacific.