AMD Athlon™64 Processor Launch Press Conference
Client: AMD
Category: Major Launch
Time: Sep. 24, 2003
Venue: 7F Imperial Ballroom, New York New York, Taipei
Description: Establishing a milestone in computing history, AMD launched Athlon™ 64 FX and AMD Athlon™ processors during 2003 Taipei Computex in September, 2003. Building the bridge between 32-bit and 64-bit computing, AMD Athlon™ 64FX and AMD Athlon™ processors can bring the imagination into reality and make the 64-bit-computing dream come true.

There were 99 journalists from local daily, TV, weekly, monthly and online media, 52 journalists from foreign media such as Europe, Japan and America, and 87 partner guests that totally our event had a large attendance of 238 people.

After AMD launch event, Era has created 85 news clippings in total. 83 news clips from the daily, weekly, monthly and online media and 2 times in the premier news broadcasts in the TV stations, Era has successfully raised the product awareness in the market.