Giving end users every opportunity to experience the powerful AMD Athlon™64 as introduced last fall, Era held a promotional roadshow in Taichung, Kaohsiung and Taipei. Through this innovative roadshow, Era closed the gap between consumers and AMD, successfully promoting the AMD brand.

Seizing to benefit from the exposure attained from the 2003 Taipei Computex, Era held the roadshow soon after, but before the rush of the Chinese New Year. Era paid close attention to consumers’ demand for more speed, better quality and cheaper prices when sourcing IT hardware. Hence, Era decided to host a one-dollar auction to involve visitors. This proved highly popular among all visitors. Many clinched a bargain by savvy bidding and took home a stack of products that very day. What better way to promote the speed of AMD products than to whip up action at the auction?

This event presented the perfect platform to explain the uniqueness of AMD products, and to display its vast top-notch product range. On show were Athlon™64 processors, notebooks, desktop computers, and many other AMD accessories. The variety of items on display impressed many end users.

The roadshow held over three weeks events, attracted more than 1,000 visitors. Era collected 1,300 valid questionnaires to help AMD gain a general impression of the end-user market towards AMD and their expectations. The event received much approval from consumers, making it easy to proceed to the next stages of the promotion. It goes to show that yelling can get you what you want.