Facing the intensive competition in graphics card market, NVIDIA launches its flagship product GeForce 6800 on April 14, ahead of its competitors. The innovative product has a great leap in performance with breakthrough that shows ultra-realistic “water” and “light” effects which has not been able to achieve by any graphics chip in the history.

To highlight the product’s core feature and immerse audience into the effects of “water” and “light,” Era has worked with NVIDIA to feature the press conference based on “Hawaiian beach” theme. To create the cozy and relax atmosphere associated with beach, Era suggests NVIDIA to host the press conference at the Red House and created great visual and audio effects using canopy bar, tsunami on the stage, log around screens and staff and executives in Hawaiian shirts, along with lighting showing water marks. Passionate Latin music with conga band also helped to deliver great ambience. Audiences have all experienced the graphics chip that can “drench their senses.”

To show NVIDIA’s commitment to Taiwan graphics card partners, Era helped NVIDIA to design designated display area with significant demo depots for partners to exhibit their products. NVIDIA also recognizes partners’ achievement by inviting them to the stage during product unveil ceremony. Partners provide positive feedback for NVIDIA’s dedication.

The press conference has a total turnout of 90 press members, 95 guests from graphic card partners and 10 guests from game developers. The press conference has currently receives more than 50 news clippings, praising the powerful performance of NVIDIA GeForce 6800.