Brightmail BLOC launch press conference
Client: Brightmail Inc.
Category: Press Conference
Time: Jun. 8, 2004
Venue: Grand Hyatt Hotel, Swan 3F
Description:

Brightmail announced that it had opened in Taiwan its third Brightmail Logistics and Operations Center (BLOC) to support its recent expansion into the Asia Pacific region. In the press conference, the ribbon cutting ceremony was hosted by Ken Schneider, Chief Technology Officer of Brightmail, Garry Sexton, Vice President of Brightmail Asia Pacific and Rosa Shih, Regional Sales Director of North Asia of Brightmail Asia Pacific to further convey their commitment to the Taiwan market.

Despite the early announcement of Symantec acquiring Brightmail, issue management was one of the challenges Era was faced with. Era’s successfully assured the accuracy of messages being delivered without disclosing sensitive information, such as future market strategy.

The press conference attracted magnificent media attention as a total of 40 reporters participated to show enthusiasm for anti-spam issues. More significantly, there were more than 40 positive news clippings generated from Era’s efforts, including 6 daily, 3 weekly, 6 monthly, 28 online and 1 TV news clippings. Era successfully assisted Brightmail in elevating its brand image as an anti-spam technology leader.